About Us

The logo says it all. Get the boys together, get in the truck and hit the road. That's how Northmen started. Three friends packed tight across the bench seat of an old pickup truck and ready to hit the road for their next fishing adventure. We’ve fished some of the best muskie waters the world has to offer, from northern Georgian Bay, the Larry and Lake St. Clair to Cave Run Lake in Kentucky. Our passion for fishing made us want to share our stories and knowledge and also develop some great products for people who love the outdoors as much as we do.